My research focuses on values, politics, and culture wars within popular culture audiences and fandoms. My articles have appeared in peer-reviewed journals such as Feminist Media Studies, Transformative Works and Cultures, and The Journal of Popular Culture, as well as online publications like Pop Culture & Theology and the Eisner-award winning SKTCHD.
As a research consultant, I've worked on fan & consumer research projects for over a dozen clients. I can use focus groups, surveys, and ethnography to help you identify audiences' tastes and unmet needs.
Contact me if you'd like to get in touch about a research project!
Some brands I've worked with:
